Brand activations & collaborations
Turn flowers into an experience people remember.
We create interactive flower experiences for launches, store openings, campaigns, customer events, and branded moments across New England.
Plan Your Activation
Give people something to take part in
Your brand becomes part of something they actually do.
Guests choose flowers, build their own bouquets, and leave carrying something connected to the experience. Along the way, the flowers create natural opportunities for interaction, photography, conversation, and sharing.
What your brand gets
More than a flower bar.
A Wildflower collaboration combines a guest experience, a distinctive physical presence, and opportunities to extend the moment beyond the event itself.
Guest Engagement
Give customers something hands-on to participate in rather than another display to walk past.
A Visual Moment
Flowers, finished bouquets, and Lady can create a distinctive setting that naturally draws people in.
Content Opportunities
Bouquet building creates natural moments for your team, guests, creators, and photographers to capture.
Brand Integration
Floral palettes, wrapping, signage, and selected details can be designed to complement your brand or campaign.
Wildflower Amplification
Select collaborations can include content and social support through Wildflower's established community and channels.
On-Site Execution
We bring the flowers, create the setup, support guests throughout the experience, and handle teardown.
Why it works
Designed to turn attention into participation.
The experience is easy to understand and easy to join, whether guests planned to participate or simply discovered Wildflower while passing by.
Draw Them In
Flowers and a beautiful setup create an immediate visual reason to stop.
Get Them Involved
Guests choose their own stems and build something themselves with help from our team.
Send Something Home
The finished bouquet becomes a takeaway that extends the experience beyond the event.
Two ways to bring it to life
Choose the Wildflower setup that fits the activation.
Both Lady and the Bloom Bar can create the full bouquet-building experience. The right format depends on your venue, campaign, guest flow, and setting.
The icon
Lady, the Wildflower Truck
Our vintage 1968 Volkswagen gives the activation an unmistakable visual anchor and turns the flower experience into a destination.
- Distinctive physical presence
- Natural photo and content moment
- Ideal for outdoor activations where access and weather allow
- Especially suited to launches, pop-ups, openings, and high-foot-traffic events
The flexible format
The Bloom Bar
A styled Wildflower experience that can work indoors or outdoors and be designed around the activation and guest flow.
- Works indoors or outdoors
- Flexible footprint for different venues and guest counts
- Can be styled around a campaign or floral palette
- Ideal for retail, hospitality, offices, pop-ups, venues, and events
A Wildflower collaboration
Bring the experience to your audience. Introduce your brand to ours.
Wildflower has built an established social community around flowers, events, Lady, and the moments people create together.
For the right collaboration, we can explore ways to extend the activation through Wildflower's own channels while creating content that both brands can share.
10K+ Instagram Community
Wildflower brings an existing social audience to the collaboration, with a community built around flowers, events, celebrations, and the Wildflower brand.
A Female-Skewing Audience
Our social audience is predominantly female, creating a natural fit for brands looking to connect with women through lifestyle, hospitality, beauty, retail, wellness, and celebration.
Collaborative Content
Depending on the partnership, we can plan opportunities for shared social content, event coverage, tagging, and post-event storytelling.
A Recognizable Physical Asset
Lady gives select activations something unusual: a real-world brand asset that people can discover, photograph, and interact with.
Built to be experienced
A moment people can step into.
The strongest activations give people a reason to stay, participate, and leave with a story of their own.
Make it yours
Your brand belongs in the experience.
We work with your team to find the right balance between Wildflower's recognizable experience and the look, feel, and purpose of your activation.
The goal is for the collaboration to feel intentional rather than simply placing a logo next to flowers.
Floral Palette
Shape the flowers around campaign colors, seasonal direction, or the visual world of the brand.
Branded Details
Explore custom bouquet wraps, signage, messaging, and other selected brand touches.
Guest Flow
Design the setup around how people will encounter, participate in, and move through the activation.
Content Moments
Consider the views, details, and interactions that your team and guests will want to capture.
From idea to activation
We handle the flower experience.
We work with your team on the creative direction, then take care of the physical experience from setup through teardown.
Plan
Align on the event, audience, guest count, setting, and goals.
Style
Develop the floral direction and selected brand details.
Set Up
Bring the flowers, materials, displays, and experience to life.
Host
Help guests participate and keep the experience flowing.
Pack Up
Handle teardown when the activation is finished.
The Wildflower icon
Meet Lady.
Our vintage 1968 Volkswagen flower truck turns the right activation into a destination. She brings history, personality, flowers, and a recognizable Wildflower presence into the experience.
Meet Lady →Let's collaborate
Have an activation in mind?
Tell us about your brand, your audience, and what you're hoping to create. We'll work with you to shape a Wildflower experience around the moment.
Plan Your Activation